04 November, 2007

THE THIRD BOOTH - SOUND INC / I NEED LOVE

 
THE THIRD BOOTH - 'Sound Inc' / 'Mysteries' (Thunder Records) 1967

Two sided classic garage punker from little known Peoria, Illinois band The Third Booth. This was their only 45 and curiously was reissued in 1968 on Independence although on that release 'Sound Inc' was renamed 'I Need Love'. Both sides were written by J.C. Clore and produced by the band however, on the reissue the production credits were 'given' to Jerry Milam.

'Sound Inc' rips with cool fuzz, organ and punk sneer. It's an instant tripper with echoey production and is a big favourite of mine. The flip 'Mysteries' is a slower paced mover with some neat harmonies and coming in at 1 minute 40 seconds is pretty short. Would have been a whole lot better with a fuzz solo or maybe some jangle.

Both sides were recorded at Golden Voice Studios, in South Perkin, Illinois 1967.
The reissue on the Indepedence label charted at number 89 on the Chicago/Illinois Hit Parade survey during the week of December 23, 1968. Then sadly The Third Booth were no more...




28 comments:

  1. Have been looking for this for YEARS! Have you got it posted somewhere or can you recommend where I can find the 45? Or perhaps, is it on a comp you could recommend? Thanks!

    ReplyDelete
  2. Both sides of this disc were mastered and comped on my series of CDs called 'Cavestones'...

    Third Booth are on Cavestones Volume 16..

    http://expo67-cavestones.blogspot.com/search/label/Cavestones

    Each comp is £5

    ReplyDelete
  3. Excellent!! I'll be in touch soon...

    ReplyDelete
  4. these guys were from Canton Illinois,25 mi west of Peoria. small town of 15000. They went to Canton high school same time as I. They called themselves The Third Booth because they decided to form band in third booth at Canton Teen Center. Recorded in Pekin,Il.studio half way between Canton and Peoria.Same studio Head East recorded Flat as a Pancake LP song Never Been Any Reason.Studio burnt down many years ago.

    ReplyDelete
  5. Thanks for that excelent information. Calling themselves The Third Booth makes sense now...

    ReplyDelete
  6. The actual chart performance of "I Need Love" by The Third Booth on the WLS Hit Parade:

    27 May 1968 #34
    03 June 1968 #28
    10 June 1968 #20
    17 June 1968 # 6
    24 June 1968 # 6
    01 July 1968 # 3
    08 July 1968 # 2
    15 July 1968 # 2
    22 July 1968 # 9
    29 July 1968 #14
    Top 89 of 1968 (issued 23 December 1968): #89

    "I Need Love" was a garage band recording that was way ahead of its time. Suitably remixed or re-recorded, the record could make the Hot 100 even now, a feat it was unable to achieve then.

    ReplyDelete
  7. Thanks David, that's excelent information... EXPO67

    ReplyDelete
  8. I also grew up in Canton. I was 2 or 3 years younger than the band members. The only member I was acquainted with was Debbie Rodney. She was 1 or 2 years older than me and at one time I think she taught my youngest brother some guitar lesson. She was in what I think was a different band that performed for my freshman dance in 1969 -- I don't remember the name of that band.

    Kent Waldrop

    SQL

    ReplyDelete
  9. Kent...Debra Rodney contacted me a few years ago after reading my blog entry about The Third Booth. I sent her a load of questions about the band to get more information but sadly she never responded.

    ReplyDelete
  10. I did a trade with J.C. Clore about 5 years ago. I recorded "I Need Love" and he heard about it through some mutual friends. He gave me a virgin copy of the Thunder 45, a cd of his new band, 1 of 2 left of The Third Booth's promo pictures of the band and a Third Booth business card.

    ReplyDelete
  11. I also have an acetate copy of Debbie Rodney's band before the Third Booth called Baby Blue. The song is "A feeling of Love", a folkish love song with electric guitar.

    ReplyDelete
  12. Baby Blue was after The Third Booth. It was an all girl band that started in 1976.

    ReplyDelete
  13. In response to Kent Waldrop's comment, the name of the band was Momentarily which formed early 1970.

    ReplyDelete
  14. Update: I guess I thought that the acetate of Baby Blue sounded so old it was before the 3rd Booth; however,I talked to Debra Rodney a few weeks ago. I e-mailed a copy of a re-make cover of my band recording "I Need Love". Nice person and now a guitar instructor in her area (Peoria).

    ReplyDelete
  15. I was at Golden Voice the day they recorded this, along with some others that hung out there. If I remember right, Dan Fogelberg (the singer/songwriter) and Dan Smith (who was in a really nice local garage band called Thanatopsis) both played on this cut. Third Booth skipped school to take it to WLS. Music director (Gene Taylor or Art Roberts?) gave them the "gee kids we get a lot of records" speech. On the way home they heard the song on the radio and nearly ran off the road. Independence gave them a contract, I think it was two singles and an album, but there was all kinds of internal problems with the members of the band and the follow up recording session was pretty bad and never got released. By the way, the Golden Voice studio didn't burn down, the building is now something else. Golden Voice is now in Morton, Illinois, installs sound systems, but does not have a studio anymore. Jerry Milam, I think, is still alive, but retired. He installed some of the best studios in Nashville and elsewhere.

    ReplyDelete
  16. Excelent update 'anonymous'...thanks EXPO67

    ReplyDelete
  17. Perhaps not as well known is the fact that "I Need Love" also charted respectably on rival Chicago station WCFL 1000 AM:

    13 June 1968 #17
    20 June 1968 #15
    27 July 1968 # 9
    04 July 1968 #11
    11 July 1968 #12
    18 July 1968 #12
    25 July 1968 #12

    Nevertheless, these weekly rankings were apparently not enough to make that station's last 1968 tally, which consisted of only 30 entries. However, I'm guessing that WLS may have been looking over its shoulder, so to speak, at that WCFL performance to rank it at the bottom (#89) of its own end of the year survey, despite the relatively high rankings (e.g., #2 peak for 2 weeks) on its own weekly chart.

    ReplyDelete
  18. Correction from David:

    Recently I noted The Third Booth's WCFL weekly chart performance. I can't seem to find any place to correct a typo that I made.

    Namely, 27 July 1968 should read 27 June 1968. So I wonder if you could make that correction for me.

    Thanks!

    ReplyDelete
  19. Deb Rodney here:

    Responding to a comment made by "Anonymous" about Dan Fogelberg having played on The Third Booth tracks recorded at Golden Voice Studio in Pekin, Illinois. Nope - never happened! The band members of The Third Booth were the only musicians who played on those tracks. The band line-up at that time was J.C. Clore; Tom Reid; Tim Hackett; Steve; and myself (Deb Rodney)

    ReplyDelete
    Replies
    1. Do you mean steve fleming from farmington il

      Delete
  20. Thanks for clearing that up Deb

    ReplyDelete
  21. The origin of the band's name I believe is not as posted but referred to the band's after school hang out which was the third booth of Lewis Rexall Pharmacy just off the square in Canton...the band was the worst of the local garage bands.

    ReplyDelete
  22. I was the lead guitar player in the original Third Booth when JC brought the song he wrote to practice one night. We played the song through a couple times, decided it needed a bridge. JC brought it back to practice the next week, we played it again and it was great. We palyed the song locally and it was an instant favorite with the crowds. We were scheduled to record the song twice but sickness once and weather the second time prevented us from doing it. Time passed, we broke up, went off to college, JC reformed the band and succeeded in getting the song recorded. And, in respone to one of your previous posts, we were one of the hottest garage bands in the area. We drew some of the largest crowds regularly at the local VFW Post ballroom and many other venues. I applaud JC and the reformed Third Booth for getting the song recorded. They did a fantastic job. A little side note, the drummer was at college when the song was first released, and knew nothing about it. He was cruising with some friends listening to the radio when the song came on. He was astounded and told his friends that the song they were playing as a brand new release was in fact the song we used to play when we were in the band. They didn't believe him till he started singing the lyrics with the radio.

    ReplyDelete
  23. Another post to shed some light on the naming of "The Third Booth," from the lead guitar player for the original Third Booth. The history of the group started when four of us were part of a six man group called "The Le Rogues." When the lead singer and guitarist decided to join another band, the four of us, guitar (me), bass, drum, and keyboard (JC), reformed as a group called "The What 4?", a name I believe JC coined, obviously because there were four of us. In time we added two more members, a second guitarist, and a tambourine/maracas player/singer. We had a good solid sound and a great following, but people were asking why we still called ourselves "The What Four." Since we got together after school, as a previous post mentions, in in the third booth of the Lewis Pharmacy soda fountain, in Canton, Il., we decided to name ourselves after that booth. The name stuck and JC continued with it when he reformed the band after most of us left to pursue college, military, and what not. We had a lot of fun. It was a great time to be young and in a band.

    ReplyDelete
  24. Thanks for your input regarding The Third Booth - most interesting.

    ReplyDelete
  25. Does anyone agree with me that I Need Love is the definition of what garage rock was all about? I cannot think of a better example. They absolutely nailed it!

    ReplyDelete
  26. BAZOFIA RECORDS29 March 2012 at 06:01

    Hello I write from Spain, and I'm like you, am a big fan of sixties punk music, thanks to all who share information about this great band, a shame that only have a 45, but it would be very interesting that someone edited this rare footage "i need love" is a great song, and not all the garage bands of the era had that sound so Punk, with that bass line busting!, those keyboards with harmony and brutality at a time .. . and the start of the song, if you tried to r & b, either because of inexperience in the studio, or playing instruments, or for that energy and teenage angst left them a purely Punk!
    "mysteries" is a simple but very good song and a bit psychedelic!
    For me certainly, as you said one to another coment, the songs THIRD BOOTH defines a band of genuine garage punk music (with the blessing of Mr.Bonniwell, MUSIC MACHINE course!)
    Greetings and thanks!
    BAZOFIA RECORDS,RECORD LABEL FROM SPAIN

    ReplyDelete